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Research papers

Changing the radio survey method

German radio stations began a large-scale multi-method test in 1995 in order to validate and improve radio survey methods. After five years of research experience and an investment of more than DM 2 million the Joint industry committee for media...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Henriette Hoffmann, Dieter Müller-Veeh
June 15, 1999
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Citation

Hoffmann and Müller-Veeh (1999a, June 15). Changing the radio survey method. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/changing-the-radio-survey-method